Financial strategy and insights for: 

Business owners and financial decision makers in business who wish to design sustainable and profitable businesses.

Hey, I’m Lynda.

You’ll probably notice, I’m not your usual grey-suited accountant. I don’t do taxes, instead I help to ‘uncomplicate’ the financial world of business. 

I believe business owners can design sustainable, profitable businesses. A well designed business can assist us to not compromise our lives, lifestyle, health or relationships in order to make a living.

If you feel that you’re not ‘good with numbers’, struggle to make financial decisions or you’re sick of hustling to make more sales to make ends meet, then we can change that. You can discover the story your business numbers are telling you about the health of your business to make more money, create more ease and price your products and services with confidence.

Articles to make and manage money your own way.

Why Financial Goals May Not Be Motivating You In Business

We are running businesses in an era where we are being told higher revenue, bigger goals and infinite growth are indicators of success. Yet there a trend that financial goals are no longer motivating business owners on a day-to-day basis.  During a strategy session or...

Benefits Of A Monthly Financial Review

I've explained to many clients the benefits of creating a practice of a monthly financial review in your business. Not only does it give you a great birds-eye view on what is happening in your business. It encourages business owners to pause and reflect on how the...


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As business owners we don't have a lot of time for scrolling.

Therefore, I share most of my in-depth research + experiences, new business finance practices,

and upcoming availability first with this community via email.