For business owners who want their business to support them without compromising their health, values or lifestyle. 


What if making and managing money could just feel lighter and easier?


Hey there, I’m Lynda.

You’ll probably notice, I’m not your usual grey-suited accountant. I don’t do taxes, instead I help you navigate the modern world of business and finance. 

I help business owners ‘uncomplicate’ their business finances, create choices around making more money and shape their business to fit in with their lives.

My philosophy is that small businesses have been the foundation of thriving communities for a very long time and are the change we are seeking in the world. But to do this they need to be sustainable, the days of hustling are over. And they need to be profitable, our financial health gives power to our choices. 

Articles to make and manage money your own way.

Apparently You Gotta ‘Charge What You’re Worth’

Apparently You Gotta ‘Charge What You’re Worth’

I believe it’s time to stop saying ‘Charge What You're Worth’ and instead say ‘Charge what is necessary for a sustainable and profitable business.’ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have you noticed all these cute memes around that say “Charge what you're worth and add tax”? Disclaimer: when...

Choosing The Key Elements Of Your Business

Choosing The Key Elements Of Your Business

Many businesses begin when we see a product, service or knowledge gap in the marketplace and decide we have the skills or desire to fill it.  You start with the product or service, work out a price and then get it into the hands of the customer. You make sure that...

Do you know a not-for-profit or social enterprise start-up that needs some help with financial strategy or customised reporting?

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The Financial Insights community.

As business owners we don't have a lot of time for scrolling social media.

Therefore, I share how you can master your financial decision making to stay in line with your values and goals, nail your business design to be profitable and make money enjoyable and manageable via emails direct to your inbox.