Are you looking for a proactive financial strategy with your profitability and goals at the forefront? 

IF YOU’RE A business leader WHO’S past talking about tax deductions AND WANTS PEACE OF MIND THAT YOUR FINANCIALS are COVERED, YOU’VE COME TO THE RIGHT PLACE.

Financial strategy and analysis isn’t just for large publicly listed corporate companies (there I said it!). When you start out in business, having a tax accountant and bookkeeper is great, but tax compliance and minimisation alone isn’t going to ensure the financial longevity of your business. 

If you run a business that’s:
• Fast paced
• Dynamic
• In a growth phase
• Has multiple income streams or
• Has more complex revenue strategies or profit margins

…there’s a fair chance that regularly pulling together the story your finances are telling you keeps falling to the bottom of your (very important) to-do list. But when we don’t keep an eye on the financial markers of our business, we miss the red flags, the small changes in demand, sales volume, expenses or profitability that could make or break our businesses.

Managing your profit with a proactive cash strategy is en easy and reliable way to make sure you’re always intimately on top of your financials so you can make better, more profitable, financially savvy decisions at a moment’s notice. Because isn’t that the way business rolls?  

HOW DOES A PROACTIVE CASH STRATEGY WORK?

CUSTOMISED FINANCIAL REPORTING

Being a business leader definitely means you do not need to be the person trawling through your business’s detailed financial reports. These are usually tax focused anyway.

You need the key facts. This is my experience with a decade in a global corporate setting.  Business leaders need a summary of the Key Performance Indicators. With a focus on Cash Flow management and Profitability measures.

proactive strategy + planning

Only from a place of knowing your financials with absolute clarity and transparency, can cash flow forecasting and profit focused strategies be devised. Big dreams and goals can be translated into their financial equivalents and the business leaders devise a plan for the longevity of the business.

INCORPORATING A PROFIT FRAMEWORK

Bringing cash flow and profit to the forefront in decision-making allows for business leaders to ensure that all projects, new product or service development, existing operations or joint ventures display a good return on investment.

Having a Profit Framework is a way to keep track of these, without taking up to much time and energy. Using a three pronged approach,this places the business in the best way to remain not only financially viable but thriving.

This work is conducted in online appointments with the business leaders. Depending on the requirements this may be monthly or quarterly.

KIND WORDS

Every time I get the opportunity to meet with Lynda I walk away feeling empowered, heard and back in control. Managing money is an ongoing challenge for me. Lynda understands that for me money isn’t everything, whilst I want to manage it well and live comfortably, our interpretation of wealth contains many things, not just dollars and cents. I look forward to continuing my relationship with Lynda.

~ Renai Mouton, Renai Mouton Consulting

“Lynda combines a no-nonsense, straight-talking approach with warmth, sensitivity and a keen listening ear. She takes a genuine interest in the health of your business and her solutions are simple, practical and empowering. She makes an otherwise dry subject feel inspiring!”

Danielle O’Brien, Danielle O’Brien Art and Photography

“Lynda is genuine and real. I am not ‘just a client’. Lynda honestly sees beyond the ‘get tax done’ mindset and deeply desires for you to thrive. This means she can see the ‘gaps’ in your financials and business systems and offers guidance and no-judgement advice around what to do.”

~ Lauren Aletta, Inner Hue

“I was feeling confused and in need of advice on what my next steps should be in growing my business. Lynda is a breath of fresh air. She has such a warm, understanding but practical approach. By the end of our conversation, I was feeling so much more relaxed and confident, with a plan for taking the next steps in my business. Her support and expertise was exactly what I needed.”

Niamh Gallagher, Create a Whole New You

I know I’ll be feeling the benefits of our conversation for many years to come! Lynda used really helpful language and analogies and even after just one session I felt like the conversation had plugged a massive gap in my financial skill set, and empowered me with practical information and new perspectives.

Delphine O’Keeffe, Embody My Truth – Foundations for Authentic Living

Lynda came into my life like a financial angel! I didn’t realise the brevity of my financial situation. She was supportive, non-judgemental and her friendly, no BS approach was like a breath of fresh air. She helps navigate the complicated and translates it to make it simple. I’ll be forever grateful for Lynda and I highly recommend her.

Jo Lane, Jo Lane Holistic Beauty

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I write emails about making and managing money in business when you're a kind, considerate and empathetic business owner. I speak about our monetary behaviour and practical finance business advice. We look at money from all angles.

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