Why Money Types?

The concept of psychological archetypes was originally advanced by Carl Jung, the father of modern psychology. In Jung’s psychological framework, archetypes are innate, universal prototypes that are highly useful for interpreting observations or behaviours that are largely unconscious.

They represent patterns of behaviour or ideas that have are part of the “collective unconscious”.  The collective unconscious is also known as “the vast reservoir of our experience as a species.” Archetypes are the original language of human beings. They are symbolic. Before we had words, or language, we had symbols, which are what archetypes represent.

Your money archetypes are not your personality or “who you are”, but are symbolic metaphors that help us to understand our patterns and behaviours. Simply stated, they show us “where we are” so that we can become aware of, and change our unconscious behaviours. Archetypes are powerful “teachers” and “allies” since they inform us of where we need to grow.

The eight Money Types or archetypes in Money Coaching are:

  • Innocent
  • Victim
  • Warrior
  • Martyr
  • Fool
  • Creator/Artist
  • Tyrant
  • Magician

Understand the eight money archetypes by reading about Characteristics of each money type.

OR Discover your active Money Types with the quiz here.

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Hi, I’m Lynda,

You’ll notice I’m not your usual grey-suited accountant.

I don’t do taxes, I help you uncomplicated your finances, create choices around making more money and shape your business to fit in with your life through great financial decisions.

I’m also a Certified Money Coach (CMC)®, so in addition to sorting out the practical accounting side of money, I can also help guide you to uncover your money story, beliefs and behaviours that may be challenging or preventing you from growing.